Shop Day!

A drop-in last week to Peloton Cycles turned out to be an impromptu mini team gathering, with Bill Frielingsdorf, who also works at the shop, being paid a visit by team riders Steve Lacey, Kurt Ireland, and Jim Fu.

(L-R) Kurt Ireland, (unidentified shop customer), Bill Frielingsdorf, and Steve Lacey swapping some friendly beta on the upcoming Breck Epic MTB stage race

The uptick in weather and overall pickup of the racing/riding season has the repair shop whirring nonstop with the hum of freewheels and clicking of derailleurs…

Dialing in the shifting

The happiest place on Earth happens when a floor move takes place to make room for new merchandise…

Can a handlebar display be customer friendly and stay organized? Casey came up with a system that does! Mike (L) and Julia helping Casey to put it together.

Yeah, we’ve got that!…

Dana the special-orders specialist

Who doesn’t love going to the BIKE SHOP?!

Bill and Kurt

ProMotive.com a Team Sponsor

ProMotive.com is now a Team Peloton-Specialized sponsor!

ProMotive.com is an online marketplace for pros, “Bros,” and other VIP’s who have significant sales influence within personal and professional communities, offering pro deals and other incentives to members on leading cycling, sport, and outdoor brands.

Team Peloton-Specialized thanks ProMotive.com for its recognition and support of our organization, and looks forward to sharing with our fans and friends our success stories of using its products.

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ProMotive.com is an online marketplace for Pros, “Bros” and other VIPs who have significant sales influence within personal and professional communities.

Sponsor Profile: Peloton Cycles – Specialized Concept Store


Peloton Cycles, with locations in Fort Collins and Loveland, Colorado, is not only an independently-owned local bike shop carrying top-of-the-line brands in bicyles, apparel, and accessories, but also has the worthy distinction of being a Specialized Concept Store.

As a Specialized Concept Store, Peloton Cycles has partnered with Specialized Bicycle Components to deliver the utmost in selection, range, and quality of products and service to satisfy the most discerning customer, from the beginning cyclist on crankless kick-bikes, to recreationists and commuters, to world-level competitive professionals vying in road, mountain, triathlon, and cyclocross contests.

On top of it all, Peloton Cycles upholds an environmental ethic that is unprecedented in the bike business, earning it the 2009 GREENy Retailer Award by Bicycle Retailer and Industry News for its sustainable practices and efforts to reduce the business’ environmental impact, as well as pending Platinum LEED Certification.

Peloton Cycles and Specialized are the title sponsors of the Peloton-Specialized Cycling Team.

Peloton Cycles hosts a group ride on Thursdays starting at 6PM from the Fort Collins store at Harmony and Zeigler.  All are welcome as the group will find its own pace.  For information, please call Mike Geoffrion, ride leader, at 970-449-5595.

The unique roofline of the Fort Collins flagship store at 3027 W Harmony Road (at Zeigler), conveniently located off I-25 exit 265